Task 4:
This task is
related to the entrepreneurship. Consider first what do the intrapreneuership
and the entrepreneuership mean. How is the internal
entrepreneurship reflected in the practice?
The task is also to establish
a caring company, or other social and health care sector firm. An establishment
of a company is related to an integral part of the business plan making.
Explain the importance of a business plan in a business start-up process. You
can use a pre-format for the business plan.
What are the special features
related to the field of Sote entrepreneurship?
Here is the main content of the business plan:
- Vision and Strategy
Our vision is to create a easy to use, accessible and affordable method of
storing information regarding patients and their healthcare in hospice and
nursing home enviroments. The currents systems in use are too expensive or hard
to manage. We will achieve this via cooperation with people who have expertise
in the field of information management programs and coding.
- Business idea
What are you selling? To whom are you selling?
How are you selling?
As mentioned, we are developing and marketing a new
modernized method of keeping track of a nursing home’s or hospices clients
healthcare and medication information. We’re selling our program to private
nursing home’s and hospices. We’re marketing our database-program as a more
simplified and easy method with easily available information as a cheaper and
more reliable alternative to currently used patient information management
programs.
- Strenghts of the entrepreneur
The company's founder’s expertise, experience, strengths, industry
knowledge and networks.
The company founder’s expertise lies in his knowledge in nursing, and his
contacts in
information management professionals.
- Products and services
The competitive environment of the offered products, brand image, the
desired competitive advantage and the price level.
The competitive effect is achieved by marketing the product as easy to use
in contradiction to present hard to use and often too multidimensional
information tools. The price level would be adjusted to be more affordable than
other options.
- Customers
and market
Customer groups or target groups, their buying behavior, location, number
and the ways to outreach.
The market situation in the sector and area of
operation, the relationship of demand and supply, competitors' strengths,
weaknesses and strategies, differentiators over its competitors.
As the market is revolved around few badly functioning
programs, the way would be open for a very polished and well marketed product. In
other words I predict that there would be demand for this product. Competitors
in the market are in my opinion very weak and the nature of competiting
products is easily surpassed. Competitors are either badly designed or very
expensive, to the extent of private nursing homes being unable to afford them.
- Practical arrangements
Facilities, location, the necessary equipments, employees and the start-up financing, advertising and marketing, insurances, accounting and others.
The facilities would be easily organized, needing only
office space and computers for the employees. Start-up financing would be asked
from multiple parties. Employees could be easily found using the company
founders contacts regarding people having IT- experience. Accounting, marketing
and insuring elements would be hired from outside of the company.
- Financing calculations
Investments in facilities and equipment, the need of capital for incorporation costs and the first months of operation, the means of financing.
Financial calculations would be done by the company
manager as he believes himself good with keeping numbers. As the running costs
of the company would be quite small in the start, a modest loan would be satisfactory
in starting the company.
